Apart from doing the online testing and reviews, Tire Rack’s easy to use website has intuitive search tools with great search filters. The store has partnered with a chain of independent installers who receive and fit the customer’s mail order, choose from 24 different tire brands and nine warehouses in eight states. It even posts consumer ratings and reviews on its website to validate your choice. Tire Rack: Shopping for the latest best fitting brands of tires with proven test results? Tire Rack is an online tire distributor specializing in tires, wheels and auto accessories. The online tire market is expected to grow around 24 percent in Europe and 12 percent in North America by 2023. Some tire dealers have also partnered with online tire sellers by offering installation services to customers. Perhaps not surprisingly, the world’s leading tire brands Bridgestone Americas, Goodyear and Michelin North America were the frontrunners in turning to the digital platform. As of 2017, 10 percent of tire buyers purchase their products online while 80 percent of tire customers make their product research online.
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